Advice & Distribution,
Crafted for Success

Best-in-class independent corporate advisory and distribution to an exclusive selection of market-leading investment funds.

Ellora Capital Partners (Ellora Partners) provides superior advisory and distribution services to an exclusive selection of asset managers and non-executive directors in the funds market.

We partner with our clients on a journey to originate new and grow existing investment strategies, fostering long-term relationships with our clients and evolving with their needs.

Our partnership is based on trust, transparency, and tenacity.

The Ellora team has raised £1.8 billion since launch, and over £11 billion in aggregate. We bring together decades of cross-market expertise with superior investor reach to help our clients achieve their strategic goals

What we do

Ellora Partners advises asset managers and non-executive directors on how to achieve their strategic goals, including:

High-quality distribution: We have unmatched access to multi-asset institutional investors and discretionary private wealth managers in the UK and beyond. Our deep networks across all key investor constituencies mean we are capable of producing a diversified, long-term, high-quality investor register for our clients.

Launching a new product: We collaborate with clients and investors to optimise the strategy and structure of new products, helping to refine and enhance the proposition and position the vehicle for success.

Corporate strategy: We give timely, accurate and honest feedback on market positioning, and strategic opportunities, so that our clients are well-prepared to navigate all market conditions.

Strategic alternatives: We provide independent corporate finance advice, across all asset classes, to non-executive directors, shareholders, and other key stakeholders. Advising on organic and inorganic growth options, M&A, take-privates, and broader strategic reviews.

Our success

At Ellora Partners, we’re proud to have a strong track record of minimising risk and delivering results for our clients.

£1.8 billion

raised for nine funds across multiple asset classes since 2020.

Executed the highest number of successful IPO launches in the listed funds market since 2015.

In May 2023, reopened the IPO market with the first investment company IPO since November 2021.

Raised over £11 billion in aggregate across the team.

A distribution and research network of +4000 individual investors and growing.

Ashoka WhiteOak Emerging Markets Trust

Ellora Partners launched Ashoka WhiteOak Emerging Market Trust (“AWEM”) in May 2023, reopening the listed funds market with the first IPO for 18 months and the first equity focussed listed fund in nearly five years.

Ellora Partners’ success in launching Ashoka WhiteOak Emerging Markets Trust completes a pair of best-in-class, London-listed investment companies, with the team having partnered with WhiteOak Capital Management for the launch and growth of Ashoka India Equity (“AIE”) in 2017.

What sets us apart

Giving clients confidence in their success.

  • We only work with a handful of best-in-class clients to whom we can deliver a differentiated service. We prioritise our clients’ success instead of growing our client roster.

    This allows us to provide an unmatched, proactive level of service, with an experienced well-resourced team.

  • We are uniquely structured to enhance the flow of communication to clients and to provide a proactive focus - giving clients clearer, more comprehensive, timely feedback.

    We are fully aligned with our clients’ best interests, not seeking to cross-sell other services and with no proprietary trading book influences on our business.

  • We have the expertise to design, advise on, and distribute a wide-range of fund structures.

    We validate that the right strategy has the right structure to ensure our clients’ products have the greatest reach and resonance with investors.

  • We have links to over 4,000 investors in the UK alone, with further distribution into select overseas jurisdictions.

    Our team of experienced personnel have raised over £11 billion in aggregate across multiple asset classes from this cohort of investors. Our long-term investors relationships deliver superior knowledge and insights. We guide clients with our front-footed distribution and strategic advice to help them remain ahead of the market and drive growth.

Work with us

We bring a wealth of expertise to every engagement, with a deep understanding of the complex challenges facing businesses in today's dynamic market. Whether you're a small start-up or a large multinational corporation, we can provide the guidance and support you need to succeed.

Work with us, and we will partner with you to deliver tailored solutions that help you achieve your strategic goals and drive sustainable growth.

Grow your business today.

Contact Us

Ellora Partners is based in Mayfair, London and services clients around the world.

Get in touch to learn more about how we can help you achieve your strategic goals.

Email: contact@ellorapartners.com